Here are a few things that annoy me when I see them as part of the promo for a new rpg. All too often they are spouting things we've heard before, but are trying to present them as something new or unique.
-"They walk among us" or "History is a lie" or "The world's hidden history".
-"A new fantasy rpg with...
"...no class or racial limits!".
"...streamlined combat!"
"...rules for role-playing instead of roll-playing!"
"...hundreds of classes and races!"
"...no levels!"
-"For people who want to spend less time arguing about the rules and more time playing!"
-"Create a character in under 5 minutes!"
-Here are some overused attention-getters that often fail to fulfill...
"Dark fantasy world!"
"Cinematic action!"
"Hardcore!"
-"Designed for X system but compatible with everything!"
-"This new system is based on system X, only better!"
-"This is the lite version of system X!"
-"This is the lite version of system X!" which is one no one has ever heard of.
-"Everything you need to play! Expect more supplements soon!"
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