This is another in the series of "wanted" posters that can be found within a campaign setting.
-An easy way to get the party into a dungeon. Baoorws allows for a wide variety of monster types; bandits or other humanoids may have made the place their lair, or undead may be roaming the area. Let's just hope that the author of the poster is not looking to trick a group of adventurers into clearing the place out and then jumping them as they leave.
-The author of the poster may be looking for specific information, information that will lead to a new and hidden dungeon setting. Of course, since the party did such a good job exploring the Lost Barrows he is looking to hire them to explore his real objective.
-Pretty simple wanted poster. Of course the picture depicts a person unafraid, which should give the payers pause, either before they engage him or after he pulls out a devious trick.